BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	46 730	-5.1%	15.4%	0.7	57 843 710	-4.9%	22.6%	1	-8.8%
MoM	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
YTD	547 077	-17.3%	9.4%	0.7	677 785 984	7.5%	13.2%	2.2	-23.1%
MAT	2 332 580	-16.3%	9.9%	0.3	2 614 109 817	12.7%	13.4%	2	-18.7%
KAPSIKAM
WoW	13 856	-3.5%	2.4%	0.1	11 990 354	-3.0%	4.1%	0.1	-6.7%
MoM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
YTD	188 357	-20.2%	2.4%	-0.4	160 194 197	7.6%	4.1%	0	-6.0%
MAT	776 509	-12.9%	2.4%	-0.1	589 860 774	24.1%	3.8%	0.5	-10.6%
VIPROSAL
WoW	9 455	-0.5%	1.6%	0.1	7 541 703	-1.4%	2.5%	0.1	-6.6%
MoM	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
YTD	124 135	-34.4%	1.5%	-0.7	98 549 332	-9.7%	2.4%	-0.5	-6.4%
MAT	557 447	-31.0%	1.7%	-0.5	394 681 387	11.6%	2.4%	0.1	-10.8%
SULFARGIN
WoW	1 458	11.2%	0.4%	0	1 507 552	14.0%	0.9%	0.1	-3.1%
MoM	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
YTD	18 124	-26.9%	0.4%	-0.2	17 755 398	-3.7%	0.8%	-0.1	5.2%
MAT	75 054	-39.3%	0.4%	-0.3	68 448 326	-8.9%	0.8%	-0.2	5.3%
APILAC
WoW	898	-4.8%	28.9%	0.3	766 085	-6.1%	72.6%	0	-5.7%
MoM	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%
YTD	12 645	-37.2%	29.4%	-11.5	10 535 764	-16.9%	72.8%	-5.3	-12.6%
MAT	51 234	-26.7%	29.0%	-8.8	39 605 528	-4.4%	71.4%	-3.8	-4.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	547 077	-17.3%	9.4%	0.7	677 785 984	7.5%	13.2%	2.2	-23.1%
KAPSIKAM	188 357	-20.2%	2.4%	-0.4	160 194 197	7.6%	4.1%	0	-6.0%
VIPROSAL	124 135	-34.4%	1.5%	-0.7	98 549 332	-9.7%	2.4%	-0.5	-6.4%
SULFARGIN	18 124	-26.9%	0.4%	-0.2	17 755 398	-3.7%	0.8%	-0.1	5.2%
APILAC	12 645	-37.2%	29.4%	-11.5	10 535 764	-16.9%	72.8%	-5.3	-12.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 332 580	-16.3%	9.9%	0.3	2 614 109 817	12.7%	13.4%	2	-18.7%
KAPSIKAM	776 509	-12.9%	2.4%	-0.1	589 860 774	24.1%	3.8%	0.5	-10.6%
VIPROSAL	557 447	-31.0%	1.7%	-0.5	394 681 387	11.6%	2.4%	0.1	-10.8%
SULFARGIN	75 054	-39.3%	0.4%	-0.3	68 448 326	-8.9%	0.8%	-0.2	5.3%
APILAC	51 234	-26.7%	29.0%	-8.8	39 605 528	-4.4%	71.4%	-3.8	-4.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	46 730	-5.1%	15.4%	0.7	57 843 710	-4.9%	22.6%	1	-8.8%
KAPSIKAM	13 856	-3.5%	2.4%	0.1	11 990 354	-3.0%	4.1%	0.1	-6.7%
VIPROSAL	9 455	-0.5%	1.6%	0.1	7 541 703	-1.4%	2.5%	0.1	-6.6%
SULFARGIN	1 458	11.2%	0.4%	0	1 507 552	14.0%	0.9%	0.1	-3.1%
APILAC	898	-4.8%	28.9%	0.3	766 085	-6.1%	72.6%	0	-5.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
KAPSIKAM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
VIPROSAL	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
SULFARGIN	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
APILAC	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца